r e b r a n d i n g
c l i e n t : b l a n c o & n e g r o f i l m s
b r a n d i n g
blanco & negro is a Venezuelan audiovisual and film company that creates international pieces of advertising, they have worked with high class brands including P&G, Telefonica and Coca-Cola.
they have +20 years in the industry and with the releasing of their new website they also gave a refresh to their brand identity.
the shape of the logo is quite similar, nevertheless now it has more clear lines and I also changed the old videotape inside for the play icon which means that they have passed from the old era to new one.